Propel Advisory
People Strategies for Business Growth
Experience-Powered
People Centered
Propel Advisory is a professional people consulting service specializing in strategic HR management and business transformation. With over 17 years of experience in strategic HR, business transformation, leadership management, organizational development, and change management, we bring a wealth of knowledge and expertise to every client.​​
Services to
Propel your Business
Fractional HR
Flexible, on-demand HR support to drive your initiatives and meet objectives at any stage of business growth.
Strategic HR
Unlock your workforce's full potential with comprehensive planning in talent management, leadership development, and organizational design.
Engagement & Performance
Elevate employee engagement and optimize performance management to retain and motivate top talent.
HR Consulting
Expert guidance to solve people-related challenges through tailored HR solutions and fresh perspectives.
Business Transformation
Transform your organization with minimal disruption using methodology that leverages deep organizational understanding and effective change management to accelerate performance and drive value creation.
HR Infrastructure
Boost productivity and achieve strategic goals by streamlining operations, modernizing systems, and eliminating inefficiencies in HR processes.
What They're Saying!
Let's Work Together
We optimize business performance through
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Strategic people management
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Innovative talent acquisition
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Customized HR technology integration
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Change management expertise
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Performance optimization strategies
Our approach
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Assess your unique business needs
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Craft targeted HR solutions
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Implement best practices
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Drive measurable results
Leverage our expertise in both designing and executing impactful HR plans that elevate your most crucial asset — your talent!
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Propel your business forward with our proven HR strategies!
About
Heba Williams
I am a results-driven People Leader based in San Francisco with a Master's in HR Management. My extensive experience spans tech, financial services, fintech, healthcare, pharma, and AI sectors across startups, public, and private companies. I bring expertise in strategic HR execution, business transformation, collaborative leadership, and driving impactful initiatives.
I specialize in aligning HR strategies with business objectives to foster high-performing cultures and drive organizational growth.
Through my career, I have successfully led Global HR, Talent Acquisition, Total Rewards, People Operations, DEIB, Workplace Services, Global Business Operations, Customer Success, and IT.
